Ceddrick Lovins

Ceddrick is a technical sales professional with over 25 years of experience working with companies such as IBM, Cisco Systems, AT&T, and Avaya. He started his career as a tech support engineer and was the IT Manager for the Atlanta Ballet at one point. It wasn’t until he went to work for BetterWorld Technology that he understood the importance and potential of business being used as a force for good.

What is your company mission?

BetterWorld Technology focuses on more than just delighting its customers. BetterWorld is a founding B Corp™, having been a leader in the movement since 2007 to create more accountable and positive corporations and citizens. BetterWorld is about putting people and the planet above profits.

What does your company do? What product or service do you offer?

BetterWorld Technology is a nationwide IT Managed Services company offering voice and data, software as a service, and cyber Security solutions. The value we deliver to clients like yourself is that You Outsource, We Manage and Deliver a piece, a part, or a whole of your managed IT services.

How long have you been a B Corp™?

BetterWorld is a founding B Corp™, having been a leader in the movement since 2007.

What attracted you to B Corp™?

It is ironic that I had never heard of a B Corp™ before 2019. What attracted and keeps me is B Corp’s focus on not just shareholders, but rather on considering all stakeholders and the whole ecosystem such as distribution, etc.

Why does B Corp™ matter to you?

People, simply put, people. I believe that if I were not working for a B Corp™ that my job probably would have fallen victim to COVID-19. To me that is using business as a force for good. Putting people above profits.

What two or three activities do you do within your company to keep the B Corp™ mission a key part of your company culture?

I think it is important to evangelize B Corp™ to people who do not work for a Certified B Corporation™ so that everyone can find out how business can be used as a force for good. Additionally, I share with companies that seem to be like minded that they should become a B Corp™.

If you were encouraging other companies to consider applying for B Corp™ certification, what would you say to them? Why should they become a B Corp™?

Earth, we only get the one planet. We should understand how to be better stewards of it via sustainability, etc. Also, when it comes to people, there is only one you and one me. Let’s do better by us. When you choose to become a B Corp™, you are making a commitment to your stakeholders, shareholders and the planet. You are saying that the needs of the many outweigh the needs of the few.