Diane Peoples

Diane is a strategic marketing professional with over twenty-five years experience in brand and marketing management, including global product launches, marketing communications, consumer insights, pricing, and consumer and trade promotions. Diane has held a number of strategic marketing positions in the building products, medical device, apparel and food and beverage industries, as well as agency-side experience with a boutique marketing firm. At Decisely Diane is responsible for corporate branding and marketing efforts as well as client enterprise marketing programs.

Diane obtained a BBA and an MBM in Marketing from the Terry College of Business at the University of Georgia.

What is your company mission?

Our mission is to improve the health of small businesses and their employees.

What does your company do? What product or service do you offer?

Decisely offers affordable healthcare solutions that provide best-in-class benefits to small business employees and their families; helps grow their teams with people that share your company’s vision, goals and mission; and provides helpful HR tools needed to manage employees, integrated into one easy to use, intuitive platform.

How long have you been a B Corp™?


What attracted you to B Corp™?

The Decisely mission and B Corp™ mission are aligned. It’s about doing what is right for people. Their families, their environment, and their futures.

Why does B Corp™ matter to you?

If I don’t care, who will? It’s up to all of us to make the world a little better place when we leave it behind. I have the opportunity to make a difference – and the B Corp™ community supports that. By doing so, I can also support the B Corp™ community.

What two or three activities do you do within your company to keep the B Corp™ mission a key part of your company culture?

We are a 100% paper-free environment; we are currently 100% remote and are likely to remain primarily remote post-pandemic; we are actively supporting all within our company and community by providing them with a safe space to speak out; we’ve joined Time to Vote and actively support all within our company who wish to make a difference.

If you were encouraging other companies to consider applying for B Corp™ certification, what would you say to them? Why should they become a B Corp™?

B Corp™ certification is a high standard - and even if we all can’t meet it all the time, it provides us with a noble goal and a reminder that it’s not all about us, all the time. Companies who aspire and work toward B Corp™ status are not only thinking of the shareholders, they are thinking of the world around them. This status will remind them to go beyond the profit, to think beyond the next quarter, to work towards a better future - for themselves, their employees and their community.