Sheri Baker

Sheri is a strategic communications leader with more than 15 years of experience writing content for some of the world’s leading brands. She is the founder of Beyond Content Studio, a content consultancy that’s committed to helping companies achieve their mission by leveraging content as a force for good. She is also a runner, aspiring sommelier, traveler, and mom – usually all at once.

What is your company mission?

To make the world a better place by helping enterprises leverage content as a force for good.

What does your company do? What product or service do you offer?

We’re a one-stop content shop for purpose-driven brands who want to drive their mission through engaging and authentic content. From long-form blog posts and white papers to intranet articles and thought leadership pieces, we take content off of your plate so you can get back to changing the world.

How long have you been a B Corp™?

March of 2020

What attracted you to B Corp™?

Early on in my career, I had the honor of working in communications and community relations at large, global companies. While I loved my work, when I had children, I wanted to create a career path for myself that would enable me to do work I love while having more flexibility to be with my family.

As I started my independent communications practice, in an effort to upskill and learn more about CSR, I enrolled in Wharton’s Business Strategies for Social Impact course to explore how I could implement hiring practices and other operational efforts in my business that would help me make the world better than I found it through my work. It was the first time I learned about the UN’s Sustainable Development Goals, as well as the B Corp™ movement – and when I first felt the pang in my heart that becoming a B Corp™ was something I needed to pursue in earnest.

Why does B Corp™ matter to you?

I knew from the start that if I was going to have my own practice and operate my own business, I wanted to do so in a way that was not just profitable for our family, but also a force for good for my daughters’ world. You can read more about my path here.

What two or three activities do you do within your company to keep the B Corp™ mission a key part of your company culture?

Essentially becoming a B Corp™ has driven the two main pillars of my practice entirely: Who I work with and how I work with them. As I completed the B Corp™ assessment and started on my journey to certification, I began implementing several practices that would help me ensure my business had a quadruple bottom line. Some of the practices I began adopting include: - Donating 5% of revenue each year to nonprofits - Working primarily with local, women, minority, and/or LGBTQ-owned suppliers - Prioritizing work for companies that have a mission or a foundation that supports the UN’s Sustainable Development Goals - Offering a discount to other B Corps™ and nonprofits - Prioritizing people and the planet in everything I do, from the supplies I use to the way I work - Changing my bylaws so my practice legally meets the highest standards of social and environmental performance, public transparency and legal accountability - And so much more.

If you were encouraging other companies to consider applying for B Corp™ certification, what would you say to them? Why should they become a B Corp™?

Don’t give up. No one and no company is too big or too small to become a Certified B Corporation™ and make a difference in the world! The team at B Lab™ will support you and keep helping you adjust your business practices until you meet the high standards on which certification is based.